Session 4 · 20 minute team build

Build your content machine.

The reps who publish consistently, without it sounding like a robot, are not more talented. They run a system. Here is a proven five-step version. Work down the page as a team, one step at a time, on one real idea. You come out holding a real post.
  1. 1One person drives, everyone talks. Pick one real idea to write about.
  2. 2Paste each prompt in order into your AI assistant. Do not skip ahead.
  3. 3The interview is the one that matters. Turn on voice mode for it and answer out loud.
  4. 4Save your five prompts. That is your machine, from today.
1
Idea
Mine your real week for what is worth saying. You are not short of material, you are short of a way to see it.
Paste into your AI assistant
Give me ten post ideas from my real week as a seller.

Ask me first, one at a time: what deals I worked, what objections I heard, what surprised me, what questions buyers keep asking, what I got right or wrong. Take a few real answers.

Then pull the stories, tensions, and contrarian takes out of what I told you. Rank the strongest ten as one-line hooks I could actually open a post with. For each, one line on who it helps and why a buyer would stop scrolling.

Use only real things I told you. Never invent a story, a number, or a name.
2
Voice
Teach it who you are, so the draft sounds like you and not like the internet's average.
Paste into your AI assistant
Learn my writing voice so anything you draft sounds like me.

Ask me to paste two or three things I actually wrote that sounded like me: a good post, a sharp email, a message that got a reply. If I have none, ask me to say two sentences the way I would say them to a peer, and work from that.

Then name my patterns: how I open, how long my sentences run, the words I reach for and the ones I never use, how much I hedge, whether I use humor, how I close. Show me the list so I can correct it.

Finish with my voice in one rule, the way a good editor would put it, and keep it for the draft.
3
Interview voice mode
This is the step that kills the slop. Answer out loud. Your real story becomes the post.
Paste into your AI assistant, voice mode on
Interview me out loud about the idea I picked, before you write anything.

Ask one sharp question at a time and wait for my spoken answer before the next. Interview me like a great podcast host: chase the specific, the moment it happened, the number, the thing I got wrong, the opinion I would defend. Do not accept a vague answer, follow up until it is concrete. Keep going for six to eight questions.

When you have real material, stop and play back the three or four strongest things I said, in my own words, that the post should be built on.

Do not draft the post yet. Only interview.
4
Draft
Now let it write, from your interview, in your voice. This is the easy part once the input is real.
Paste into your AI assistant
Now write the post.

Use my interview answers as the source material and my voice rule for how it sounds. Lead with the strongest hook from what I said. Keep it to something I would actually publish, short enough that a busy buyer finishes it.

Every specific in the post has to be something I actually said in the interview. Do not add a number, a name, or a claim I did not give you.
5
Edit
An honest critic, not an encouraging one. It scores the draft and sends it back until it is good.
Paste into your AI assistant
Score this draft honestly, out of ten, and do not be kind about it.

Rate it on four things, with the number and the reason for each: is the hook strong enough to stop a scroll, is there a real specific in it or just generalities, does it sound like a person or like slop, and does it earn the reader's time.

If it is below a nine, do not praise it. Give the three sharpest changes that would move it, in priority order, and rewrite the hook to show me. Then revise the whole post and score it again. Repeat until it clears nine.
After the build

Make it permanent: codify it as a Skill.

You just ran the machine by hand. Take the one step you will use most and turn it into a reusable Skill using the template on the session page, so it runs every week without you retyping a thing. That Skill is your final exam. Open the template on the Session 4 page.

Winning by Design · AI for GTMSession 4 · Turn Every Call Into a Skill